marketing
"Fail Fast": What Can CPG Innovations Learn from Silicon Valley
After listening to a podcast on failing "Ferrari fast" in Silicon Valley, I wrote a marketing blog post which I published on LinkedIn. This piece compares packaged goods (i.e. grocery store) innovation to tech startups' approach to prototyping... or as Google engineer Savoia explains in his podcast, 'pretotyping'.
Read“Don’t Buy Our Products”: Why Patagonia’s Founder Intentionally Slowed Growth to Preserve the Brand
I published this article in MARKETR after being inspired by the refreshing take on business by Patagonia's founder Yvon Chouinard. I have learnt through my career in business that while it is easy to be inspired, it is a lot more difficult to take away actionable insights from this inspiration, and so this article focuses on useful takeaways for marketers to action in their jobs.
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