Samantha Satish

Samantha Satish

I write from the heart and tell stories that matter to me, which span a variety of topics from sustainability to mental health.

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silicon valley

Marketing

"Fail Fast": What Can CPG Innovations Learn from Silicon Valley

After listening to a podcast on failing "Ferrari fast" in Silicon Valley, I wrote a marketing blog post which I published on LinkedIn. This piece compares packaged goods (i.e. grocery store) innovation to tech startups' approach to prototyping... or as Google engineer Savoia explains in his podcast, 'pretotyping'.

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